Urban Advertising Methods


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The Latest Urban Advertising Methods

You may have already seen some of the more general advertising methods – or the new idea for shutter advertising methods ? If you like those you’ll probably interested in this page… It shows some of the very latest effective advertising methods for urban and city areas.

Clean Graffiti Effective New Advertising Methods

Advertising Methods

Clean Advertising - the best kind of graffiti - is one of the most innovative and most welcome of the new urban advertising methods

This is one of our favourite new ideas. So clever. And while everyone frowns at graffiti, the idea of actually making things a bit cleaner, is hard to argue with!

It’s a simple new urban advertising method, also referred to as ‘clean advertising’ because the effect is achieved by using a power hose to turbo wash your message into the dirt on the paved surface of the sidewalk or pavement. The crew implementing this innovative urban advertising method on the street simply lay down a stencil or template of the message or logo and wash the dirt away with the power hose.

Why is it such a good Urban Advertising Method?

Simply, with the right location, a clean advertising installation such as this can reach many hundreds of thousands of people. The impact is also so dramatic that it invariably gets people to stop, point and draw a crowd. So what better way to draw attention to your ad message through your urban advertising method?

Another Neat Street Approach: The Chalk Graffiti Advertising Method

Advertising Methods

The Chalk Graffiti Urban Advertising Method

The ‘clean’ advertising method is good but of course it’s only one colour: Clean! If your message would benefit from more colour you could do far worse than try some of the Chalk Graffiti approaches.

This method can be far more eye catching and it’s amazing how people will walk around your ‘advertising art.’

Once in place it can last for between a week and a month – depending on location, weather and footfall.

Advertising Methods

The Reverse Graffiti urban advertising method in use in London to drive awareness of a new Waitrose store opening.

One of the smart approaches – also capitalised on in this example from Citröen – is to incorporate directional arrows (here conveniently in the car manufacturer’s logo) to ‘point the way’ to the purchase. This is a particularly useful and savvy advertising method to use if you are trying to raise awareness of a new store in town or drive trial or awareness of a particular promotion.

Waitrose made good use of this arrow idea (here seen made from ‘healthy’ apples) couple with the Reverse Graffiti / Clean Advertising Method in London when they opened new stores recently.

How can you get started with these Urban Advertising Methods?

The supplier we like best is Charlie Chalk Ads from the UK.  They have experience running campaigns using urban advertising methods for some of the leading UK and global retailers including Starbucks, Puma, Sony, Asda and Waitrose. Maybe they can help get your marketing message communicated to your target consumer too?

The Clean Advertising Method in Use Around the World

Advertising Methods

Examples of the Reverse Graffiti or Clean Advertising Method from around the world.

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