Gobo Advertising Methods


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Gobo Advertising Methods – Arresting Lighting Effects

Gobo Advertising Methods

Gobo Advertising Methods in use: Local Action Group: LAG - Dorset is in Your Hands shows the possible impact from gobo advertising.

If you want to achieve real stand out at an event, show, or for a campaign you should consider gobo advertising methods. The movement and the colour can be stunning and really attract attention to your advertising message.

Here at AdvertisingMethods.org we just love this campaign example from Sherborne, Dorset, UK-based Marketing, Design & PR agency, Lolly. They are beautifully combining the arresting power of design with the natural splendour of local Dorset landmark, Durdle Door to add drama to their LAG, Local Action Group campaign, with the emotive advertising message: “Dorset is in Your Hands.”

 

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Gobo Advertising Methods – Can Be Your Best Attention Grabbers

Most likely though, you will want to use gobo advertising methods for what they are best forgrabbing attention. You should be aware that gobo advertising methods on their own are unlikely to provide the full communication you need. While they are great for stopping people in their tracks and getting their eyeballs, they don’t often give enough information for people to understand your full message.

The exception to this might be if you have a brand or logo which is already very well known and you are just wanting to project that image.

Advertising Methods – Gobo advertising LIVE at work

Here you see the gobo advertising methods at work at a large show. This is exhibition adverting at work. In this short video clip you see an interesting gobo display as the designers have used a shaped screen to receive a moving gobo. This has the eye-catching effect of a logo which not only moves but appears to grow and shrink.

Gobo Advertising – How Does It Work?

Advertising Methods

In this example of Gobo Advertising Methods we see a street projection of the Boss brand logo to draw attention to their building.

If you’ve not heard of the gobo advertising method before you might be wondering what all the fuss is about? Essentially, a gobo effect is a light filter which is placed in front of a strong light source and projected on to a surface. It can be as simple as a colour wash effect on a wall to create the effect of more warmth or a cool chill in a venue.

If you can imagine putting a coloured filter in front of a beam of light the colour of that filter is then beamed on to the project surface. If you add a logo or image that image is beam in the same way.

So it’s that simple. But when you let your imagination go, you can get really creative. What if you projected not on to a wall, but on to:

  • The pavement or sidewalk? (see the Boss example on this page)
  • Your stand at a conference?
  • The ceiling at a ball or awards ceremony?
  • A cathedral (no really – see the amazing example below!)
Advertising Methods

Stained glass all over the cathedral? Historic Durham Cathedral is transformed with lighting effects in the annual Durham Lumiere. An extreme and beautiful example of the power and potential of gobo advertising methods.

From there it turns out ‘the sky is the limit’ as gobo advertising methods have got ever more sophisticated over the years.

Another one of our favourites is the Durham Lumiere. Fast becoming an annual event, this famous University City in the North East of the UK become a centre of global attention. Light Artists from around the world transform the traditional city and grand towering cathedral into a breath-taking visual spectacle.

This is an example of how you can take an advertising method and take it beyond logos and branding and make an entire event or occasion. This can be particularly powerful because while not everything is branded, the event will attract wider media coverage and reach a far wider audience. And that, is of course what we want from our advertising methods, be they gobo advertising methods or any of the other effective advertising methods.

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