Modern Advertising


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What’s new in Modern Advertising?

Modern advertising is, of course, constantly changing. What is new one week is suddenly

last week’s news when the next idea comes along. So when you are looking for the latest advertising methods, you will want to consider some of these new entrants of the modern advertising scene.

 

Digital continues to provides a continuous new stream of advertising methods. A couple we’ve spotted recently in London, UK…

Modern Advertising Method 1:

Modern Advertising MethodsModern Advertising Methods – McDonald’s Restaurants in London are trialling secondary advertising message communication via the payment machine screens.Why not communicate your message right at the point of sale when someone is literally card and PIN number in hand? In this example of a modern advertising method, McDonald’s the leading fast food chain are experimenting with a number of rotating advertising messages on the screens of their card reader payment machines.

In a repeating loop, the screens show images and advertising messages about their McCafe, their Freshly Ground Coffee and even their McDonald’s House Charity. So it appears to be a way of experimenting with getting some of the secondary messages communicated to their consumers.

Modern Advertising Method 2:

Have you seen these yet? Digital Street Advertising … seen that before? Well it gets better! This modern advertising method is digital street advertising on a sustainability promoting recycling bin!

Modern Advertising MethodsModern Advertising Methods – Street Recycling meets Digital Advertising and Messaging on the Streets of London.These recycling / advertising methods are appearing across the streets of Central London. Their screens are looping messages about Stock Prices, Weather, News and… of course… Advertising.
To find out more about modern advertising methods take a look at our review of some of the newest urban advertising techniques.

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