Advertising Methods David Ogilvy


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Advertising Methods David Ogilvy – Learning from the Masters

Advertising Methods

Learn Advertising Methods from The Masters - David Ogilvy

If you are interested in learning the best advertising methods David Ogilvy is a true Master of the art. You can do far worse than study the career and advertising techniques of this great Ad man.

While he became as famous for his cavalier and somewhat flamboyant style, Ogilvy was perhaps best know for his skill as a copywriter.

He knew that the secret to success and making people buy is simply using the right words.

One of the best advertising methods remains connecting to your target through emotive language. You can think of it as ‘the theatre of the mind.’ Famous headlines using this approach included the classic, “At 60 miles an hour the loudest noise in the new Rolls-Royce comes from the electric clock.”

He was the man behind many of the most enduring campaigns including “The Man in the Hathaway Shirt” – the dapper gentleman with the mysterious (yet wonderfully distinctive) eye patch. He also invented Commander Edward Whitehead, the character who became synonymous with the Schweppes advertising.

Advertising Methods – The Ogilvy Way

The advertising methods David Ogilvy used were not always traditional. In fact many were ground breaking and he was famous for being outspoken and sharing his views. As an Englishman he led the “limey” contingent on Madison Avenue (the street which is to Advertising Methods what Wall Street is to Finance).


“First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to get on with it.” Was the great Ad man’s advice on running an ad agency.

Add Some Self Confidence…

You could never say that the best advertising methods David Ogilvy used lacked confidence. He fiercely believed in his own ability. He famously instructed his lawyer to

Advertising Methods

One of Ogilvy's most famous advertising methods - character creation. Here we meet distinct character... The man in the Hathaway shirt.

sue Fortune magazine over the question mark at the end of a headline which read, “Is David Ogilvy a Genius?”

And Most Importantly –
look after your Clients…

If you are in advertising (or any other service business for that matter) your Clients (note the upper case ‘C’ ) pay your salary.

Ogilvy would go to all lengths to be there for his Clients. When his Client Helena Rubinstein, the cosmetics maven was confined to bed in her dotage, Ogilvy presented his latest ideas to her lying alongside her on her bed. Now that is a close Client relationship.

Find out more about the Great Ad Man, David Ogilvy

Read his books – you’ll find colour images of the best campaigns and find out even more detail about the advertising methods David Ogilvy used to achieve his results and fame.

Recommended Read 1: Ogilvy on Advertising

Recommended Read 2: Confessions of an Advertising Man

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