Free Advertising Methods


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Sometimes it is possible to use Free Advertising Methods. In this section we explain how you can exploit popular and effective advertising methods without spending a penny!

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Why Pay When You Can Have Free Advertising?

It’s hard to beat free advertising methods. Whether you are starting or running a business you need to attract new customers. While there are many ways that will enable you to promote and share your message, advertising your products and services is one of the most proven methods to success.


For any Business Owner trying to maximise the profitability of their venture, it’s very hard to beat free advertising methods. Of course it stands to reason that the less you pay for your marketing the more profit you will make but it’s not enough that your methods of advertising are free or low cost, your ads and other methods must also be effective. That is what will ensure you enjoy strong business results.

Of course, it’s a fact that if you can afford to pay for the best advertising methods, better creative, better commercials and better media you can expect to get faster and more impressive results. But what if you don’t have big budgets? What if you can’t afford expensive advertising? What advertising techniques can you get started with for little or no money?

 

Little Known Free Advertising Methods for Business Success

Madison Avenuen Results with Free Advertising Methods

Get Madison Avenue Results with Free Advertising Methods

To be honest it’s good news for you. A lot of Business Owners never think to explore the possibilities available with free advertising methods and low cost advertising methodologies.

As a result, they miss out on some of the best methods, techniques and advertising ideas to get their message to their potential customers.

The fact that most people never even think to explore these free advertising methods means they provide even greater opportunities for you and promoting your business, your products and your services.

 

Use Free Advertising Methods Consistently

While you can pay for faster advertising results, if you use these free advertising methods consistently over the long term, you will find they can generate highly effective results.

Another point to remember is that even if some Business Owners start to use these free techniques, they rarely stay with them long enough to genuinely enjoy the results that are possible. So our advice to you is to stick with these free advertising methods for the long term. They’ve worked for hundreds of other Business Owners and they’ll work for you too.

 

A Selection of Effective Free Advertising Methods

 

Free Advertising Method 1: Word of Mouth

That’s right – talking. Free advertising method number 1 is getting people to talk about your business, product or service is one of the most powerful and lowest cost advertising methods. The trick here is to make sure you tell your story in an engaging and imaginative way. You need to find an angle on your story which will be worth repeating.

A great example of this was when, in 1983, Paul Hartunian became the first person in history to sell the world-famous historical landmark, the Brooklyn Bridge, piece by piece. Spotting the bridge was being renovated, Hartunian offered the Foreman $500 for the scrap wood. He sent out a Press Release titled “New Jersey Man Sells Brooklyn Bridge … for $14.95! He ended up with more phone enquiries than he could handle and CNN showed up on his doorstep!

Hartunian took time to see a situation differently and turned a pain into a story. How can you turn your situation on its head and create a story that people will be talking about for years?

Of course, the best thing about this free advertising method is that if you get it right it can keep circulating providing you with marketing benefit for years to come.

 

Free Advertising Method 2: Email Marketing

Whether you think about it this way or not, you are probably already using free advertising method number 2, email marketing.

In its simplest sense, this is simply writing an email to a prospect about your product or service and asking them to buy.

It becomes far more powerful when you start to send your information to a targeted list of 100, 10,000 or 20,000 targeted prospects. Due to privacy laws and the Data Protection Act it’s vital that you only mail to those prospects who have given you permission to contact them by opting into your mailing list. You can build opt in forms into your website using software like Aweber which will collate your prospect list for you. List Building has become an online marketing art worthy of its own site. But if you search online you can find courses and articles to help you start your own valuable list to support this free advertising method.

 

Free Advertising Method 3: Article Marketing

Free advertising method number 3 is Article Marketing – and it is as simple as it sounds. You write or outsource the writing of relevant, high quality, keyword rich articles and submit them to article sites. The more unique the content the better.

The key with this free advertising method is to make sure your articles deliver valuable content to your reader and simply include your contact details and a hyperlink back to your website to enable people to find you and the search engines to credit you for supplying quality content.

 

Free Advertising Method 4: eZine Ads

You may have signed up to free eZines in the past? The name of this free advertising method comes from the idea of an email magazine or eZine. They are effectively emails which contain free advertising content about a specific subject. eZine owners are constantly looking out for content for their next mail out and you can often negotiate deals to profit share with the eZine owner if you sell your products or services via leads created from their mailings.

If you partner with an eZine owner with a large subscriber list you can earn an enormous return for very little effort. The secret to your success here is in finding the most closely targeted subscriber list to suit the product or service you are selling. The more relevant your offer the better will be your results from this free advertising method.

 

Free Advertising Method 5: No Cost Classified Ads

It used to be the case that Classified Ads were a paid for advertising method, but these days with the internet it’s possible to find free classified advertising in many places with a simple online search.

Potential customers can view your targeted advertising message when they search the free classified advertising sites. Perhaps the best known of these is Craigslist, but by placing adverts and backlinks to your website you can turn this into a highly effective free advertising method.

As with the other free methods, it can take some time to put your ads in place, but once done this can work for you over the long term.

 

Free Advertising Method 6: Twitter

Are you on Twitter? That’s right, Twitter – you’ve heard of this immensely popular social media method, but have your thought of using it as a no cost advertising method?

Sign up at twitter.com If you build a targeted list of Twitter followers you can send them relevant sales messages whenever you want. We would recommend interspersing advertising message with quality content to reduce your unfollows.

If in any doubt about the content you should use we recommend you follow the Advertising Methods Rule of Thumb.

 

Free Advertising Method 7: Facebook

Most Business Owners already have a Facebook Account but it amazes us how many people only have one account. Sure, we understand that it’s not a good idea to start selling to your close friends, but if you set up another account or Fan Page for your business you can attract hundreds even thousands of fans.

Fans are people who sign up to your page because they are interested in your business or your content. You can send out quality marketing content, information and sales messages along side your free advertising methods to your fans at anytime – totally free of charge.

 

Free Advertising Method 8: Press Releases

It’s always been free to write and send Press Releases. While you can still send Press Releases in the traditional way, these days there are huge numbers of Press Release sites which enable you to post your free advertising messages out to the world’s media free of charge.

Most often these services have paid for trade up offers which enable you to get better and faster results, but if cash is an issue you can often get many of the benefits for free. Run a quick google search on Press Release Submission Sites and you’ll find there are many you can work with without spending a penny.

Problems with Free Advertising Methods

The biggest problem you are likely to encounter with free advertising methods is that you will most often have to commit more time to making your results pay out.

It’s often the case that if you are prepared to pay, sometimes only a small amount, you can increase the effectiveness of your advertising methodologies. However, it’s hard to beat the return on investment when your outlay is zero! So sometimes it’s worth investing the time upfront. If you use the techniques listed above you’ll find you will be able to draw significant attention to your business without spending a single penny.

 

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