Vehicle Advertising Methods


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Vehicle Advertising Methods – Driving Your Message

It’s a well known fact that we are surrounded by advertising messages. However, vehicle advertising methods are sometimes overlooked by advertisers and marketers.


The reality is that vehicle advertising approaches remain some of the most effective advertising methods available. When you think about it, it’s so logical. Truck sides and bus sides are huge. And they move which increases the attention they command. That’s why you virtually never see a truck or a bus which isn’t carrying an advertising message in addition to its load or passengers.

Vehicle Advertising – Direct Approach

Vehicle Advertising Methods

Vehicle Advertising - Driving Your Message with Bespoke Vehicles

Some vehicle advertising is on trucks or cars developed specifically for the purpose of being a mobile advertising method.  Of course these vans or trucks give the benefit of you being able to take your message precisely to the location you want it to be seen.

They can have problems with permission, but if you are looking for guerrilla advertising methods you may find these are your ideal option.

You can find one UK mobile billboard specialist here.

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Vehicle Advertising – The Timing Advantage

Advertising Methods Vehicle Advertising

Vehicle Advertising - Helps advertiser get the critical factors of time and location right for their target audience.

Sometimes for an event or for a campaign one of the most important aspects of your advertising method is to have the timing 100% right. That means getting your message seen by the right people, in the right place at the right time. What better way to achieve that than to use vehicle advertising methods to simply drive your message in front of their eyes when the time is right? That’s exactly what we see he in this example of this vehicle advertising for a Justin Timberlake concert. Right on time, it’s right in place, right outside the box office.

Vehicle Advertising Wraps

Vehicle advertising wraps are some of the most popular approaches taken to vehicle advertising today. Vinyl Wraps are actually stretched in place over contours and curves of

Advertising Methods

Vehicle Advertising Wraps are one of the most popular vehicle advertising methods.

the car, taxi or van surface you’re wrapping. Complete vehicle advertising wraps leave no original surface uncovered. On a full vehicle wrap that even includes the windows of the vehicle.

Another approach is the Partial Wrap.

This can be done on a solid colour surface, but the majority 50 to 75% of the surface is covered by vinyl to achieve the desired look. Advertisers won’t be surprised to learn that the heating and stretching of the vinyl does take a while to master. Be careful and go to true professionals because it can be stretched too much, which will distort the graphic. Most experienced installers will install vehicle advertising with a vinyl wrap using the dry application method.

Vehicle Advertising Methods – Selecting Your Approach

As an advertiser the key choice is selecting the right advertising method. With so many options you need to be sure you’ve consider all your best approaches.

Vehicle advertising is of course no exception. Select the right vehicle. Select the right message and makes sure you will be able to get and keep permission for your message to ‘roll in’ on demand.

Advertising Methods

Vehicle Advertising Methods that get noticed: Ling's Cars found nothing gets people talking like a decommissioned nuclear missile. (Not recommended for all brands)

Of course if you are looking for something that will get even more attention, you can up the ante and go for the PR winning approach to vehicle advertising

And no one does this better than people have done this better than Ling’s Cars from the UK.

Ling is a true publicity genius…

Not content with turning down the Dragon’s on the BBC’s Dragon’s Den, her website (and everything else) breaks practically every design and visual code for branding and marketing… which would be a problem except… Ling makes it work!

Whichever vehicle advertising method you choose, you can be sure it’s a highly effective approach. Business are paying to advertising on vehicles because this advertising method works.

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