Offline to Online Advertising Methods


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Offline to Online Advertising Methods

When we are trying to promote our websites, we tend to look at Online Advertising Methods. But on this page we take a look at a selection of offline advertising methods that are also incredibly effective at driving new traffic to your websites.


One of the worst mistakes Online Marketers and Offline Marketers make is to over-complicate a message that should be simple. Consumers get obvious common sense ideas that just make sense. These ideas are deceptively simple. But before you dismiss them, you should know a little secret… They work!

For more information on creating obvious marketing ideas you should read the fabulous book which is currently taking the marketing world by storm. In fact it’s increasingly known as “The Best Marketing Book You’ve Never Read”. You can download the original Obvious Adams ebook free of charge from www.obviousadams.org

 

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Here are 12 Offline to Online Advertising Methods…

 Offline to Online Advertising Method 1: Business Cards

So you already have business cards? Great. You already have your website URL printed correctly on the card? Great again. But what about getting a completely new, additional set of cards that have the reverse side printed with a singleminded powerful call to action which drives traffic to a specific landing page on your website?

Business cards are cheap to produce. You can have 500 or a 1000 very little money. Why not research your prospects’ number 1 issue, and create a message on your business card which takes them directly to a special page – a landing page – which is only for this purpose. When you get them there you can ask them to sign up / subscribe etc. to receive more information.

If you are going to an event, get a special set of cards produced, put up a tailored page for that event and tell people as you hand them the card, ‘You must download our special conference offer from this website. Just go to www.yoursite.com/specialoffer ”

You’ll find this is a great offline to online advertising method for increasing targeted traffic to your site.

 

Offline to Online Advertising Method 2: Postcards

Similar to business cards, but with the opportunity to say more because you have more space. Don’t fall into the trap of trying to tell your whole story. Work out the most compelling and tempting message to your prospects to “hook” them. Then call them to action to visit your site to access further information to solve their problem etc.

As always use the classic advertising method model of “AIDA” – Awareness, Interest, Desire, Action. In other words make sure your offline to online advertising methods are sequenced. Start by grabbing awareness. Then build interest and desire or demand for your offer and finally give a very clear, easy to take call to action. For example ‘visit our website at www.etc.com.

 

Offline to Online Advertising Method 3: Bookmarks

Bookmarks are something that are convenient for virtually everyone. We are always getting interrupted from reading a report or a book. Branding up a bookmark with your brand message and call to action can be a neat, multi-hit reminder for your prospects about what you do and how they can get it.

If you run seminars, hand them out as people leave. If you meet people at a networking event, make sure they get your bookmark. People really love inspirational quotes on bookmarks which also make them a little harder to throw away. So find some good quotes and see how this works as an offline to online advertising method.

 

Offline to Online Advertising Method 4: T-Shirts / Caps

You can wear a branded T-shirt promoting your website at anytime. You can also brand them up as gifts for clients or seminar attendees. Make sure your design is in keeping with your brand. And design it so that it will be worn. No point making it unwearable which would defeat your purpose!

When you are printing remember you’ll get economies of scale for printing a larger batch size. Remember you can print website URLs down sleeves as well as on the front and back of long sleeve T-shirts.

To this end – depending on your audience, you could sponsor shirts for a local school team or local sports group. They’ll love having free matching kit and you’ll get your brand noticed in a very favourable way. If the team does well you can also end up with ongoing media coverage. Again T-shirts and caps are very simple but effective offline to online advertising methods.

 

Offline to Online Advertising Method 5: Coffee or Tea Mugs

Online Advertising Methods

Add your message to coffee mug gift for your prospects so they see your message and brand everyday

These are so simple to do and such a good idea. Everyone loves receiving a free mug. And what do they do? They sit all day on your desk proudly announcing your brand, your offer, your website URL.

Again, take care to get the message right (as well as the spelling!) and remember the more beautiful they are, the more likely they are to sit on your clients’ and prospects’ desks getting noticed.

 

Offline to Online Advertising Method 6: Car Stickers / Decals

You know what happens when you drive up behind a car or van with decals when you stop at the lights don’t you? You read the message! Every single time!

What if someone could be reading your message on the backs of cars or vans?

While this method isn’t suitable for everyone or every business you might be able to effectively use the back or side of your own car. Of if you have fleet cars out on the road you could use them to carry your message.

Maybe you could sponsor a local taxi firm? In addition to adding decals to their cars you could strike a deal to put flyers in their cars, or even print your advert on the back of their taxi business cards.

The key here is to make sure that your audience is aligned to the taxi company’s demographic. It could suit a local dentist very well – everyone has teeth, right?

This is a good example of getting creative with offline to online advertising methods.

 

Offline to Online Advertising Method 7: Flyers

Cheaper than postcards, you can mass produce these and love them or hate them, the reason they are still around is because they still work to drive awareness.

Our advice would be to keep your message singleminded and have a very clear call to action. The stronger and more compelling your offer, and the clearer your call to action, the higher your response rate will be.

 

Offline to Online Advertising Method 8: Desk Top Calendars

I was sent one of these and guess what? It just sits on my desk for the whole year! So simple – but every time I benefit from its convenience to check a date, I see the company’s logo and message. Simple. Powerful. And yes, I know what they do!

 

Offline to Online Advertising Method 9: Mouse Mats / Mouse Pads

Not as popular as they once were, these are still handy promotional gifts for a while. They tend to get used for a few months or years and then hit the trash. However, if you make them cute / inspirational / amusing, they tend to hang around for a long time.

 

Offline to Online Advertising Method 10: Local Newspaper Classifieds

While the days of the classifieds maybe on the decline and you can benefit from online classifieds, if you are targeting an older demographic, it can still be beneficial to put a regular ad in the paper.

Of course the normal rules apply, follow the AIDA model, keep things simple and you’ll be able to make the most of this offline to online advertising method.

These days you can negotiate hard and get a very good deal with newspapers keen to boost their dwindling ad revenue.

 

Offline to Online Advertising Method 11: Community / Supermarket / Coffee Shop Bulletin Boards 

These boards can be seen by a surprisingly high number of people. It’s so simple to create a poster with tear off strips with your website URL or business phone number.

Passersby can rip off a tab with your URL or number and connect with you when they get home.

This approach can work really well for local services. Sometimes it’s even free, other times there is a small charge for these simple but still effective offline to online advertising methods.

 

Offline to Online Advertising Method 12: USB Memory Sticks

These are a little more expensive but they make a really strong impact if you give someone a 2GB stick for free.

Make sure the branding is clear on the stick and of course, make sure you never hand one out without saving your marketing message or offer on to it first. As you hand it over tell the recipient to take a look at the special offer file you’ve saved just for them on to the stick.

Make sure your document has links to direct them to a special landing page on your website. This can be a very smart, highly targeted offline to online advertising method.

 

Summary of Offline to Online Advertising Methods

So there you have 12 simple but effective offline to online advertising methods. Each one is tried, tested and proven.

The key is to select the approach which will be most effective for your target customer. Make it easy and convenient for them to benefit from your advertising methods and they’ll keep working for you, driving traffic, month after month after month.

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