Outdoor Advertising Methods


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Outdoor Advertising Methods – The Best Options To Choose

Outdoor advertising methods are some of the best known. And for very good reason: Outdoor advertising gets noticed! Not just that of all the effective advertising methods the reach of well located outdoor advertising can be staggering. Partner the enormous reach of this ad technique with outstanding creative and you have a winning campaign. Possible one that will endure in the public memory forever.

On this page we take a look at your traditional outdoor advertising options.

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Outdoor Advertising Method #1: Billboards

Advertising Methods

Billboards can become icons. That's the power of this outdoor advertising method.Truly arresting visuals can make the most effective outdoor advertising methods.

Outdoor advertising method number 1: Billboards … They are such a classic media option. Be they along side a busy highway or in a central urban location, their sheer size makes sure they get noticed.

The key approach is to execute your brand or advertising idea in such a way that makes the most of this medium.

┬áThat means you need to select a truly arresting visual. One that turns heads. Perhaps the best example of this was the Wonderbra, “Hello Boys.” billboard featuring Eva Herzagova.

The important thing to remember is that with this part of outdoor you must dramatise the benefit. Make it instantly obvious what the consumer will get from your product. Otherwise, if they have to stop and work it out, you’ll have missed the opportunity to communicate as they will have driven by and gone.

 

Outdoor Advertising Method #2: Bus Sides

Advertising methods

Like a moving Billboard - the Bus "T" side outdoor advertising method

Bus sides are effective for many of the same reasons as billboards. However, they have the added benefit of movement. This can of course mean that your message can reach more people as it is moved around towns and urban areas.

Bus sides can also lend themselves to some very creative ideas – as seen in this Virgin Media bus side ad. It plays on the fact that the bus is often stuck in traffic by using the line “Still stuck in the slow lane?” to advertise faster broadband connection.

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