Online Advertising Methods


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How To Get Started With Online Advertising Methods

Online Advertising Methods, Internet Advertising Methods, Net Advertising Methods, Web Advertising Methods – there are so many names and so many approaches it can be hard to know where and how to get started.


As recently as a few years ago the internet was still secondary when it came to the advertising methods of most major brands and business. While today some of them are still catching up, few would suggest that the internet and its many online advertising methods should be anything less than central to virtually every business’s marketing strategy.

What is Online Advertising?

Online Advertising Methods

Online Advertising Methods - Get Madison Avenue Results Online

Online advertising describes the many methods of displaying ads and advertising messages via the pages of the internet.

Online advertising started off with intrusive banner ads. Next came the pop ups and the pop overs and the hover ads. While there are still a lot of intrusive approaches which interrupt the browsing experience, it’s fair to say that the majority of the best online advertising methods have become far more sophisticated over the years.

 

Online Advertising Methods

Today there are numerous online advertising methods. Here is a quick introduction to the most important ways to promote your business, product or service with ads on the internet:

Online Advertising Method 1: The Search Engines

You may be familiar with the search engines already. They are some of the most popular sites on the internet and help you find the content you want from the billions of pages out there. You type in the term you want to find and the search engines like google.com, bing.com, yahoo.com give you instant results.

You may not have noticed the sponsored links which show up on the right hand side of your google searches and sometimes in the top 1 or 2 positions. When you see they are listed as ‘sponsored links,’ that tells you that they are placed adverts. The webmaster for that site has agreed to pay google a referral fee to appear in that top ranked position. If you click on the sponsored link, google takes a fee from the sponsor as payment for directing targeted traffic direct to their website.

You can advertise your product, service or business online in this way using the highly targeted service from Google Adwords. You simply sign up for an account and follow their instructions to launch a campaign. You will need to have your content and approach approved by Google, but if you follow their rules your ad will be live within a few hours.

What’s best about this online advertising method is that you can precisely target the searches in which your advert will show. In this sense you have a super-high quality targeting strategy so you are minimising any wasted investment in online advertising to the wrong targets.

 

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 Online Advertising Method 2: Pay Per Click or PPC

You don’t have to limit your advertising to the search engines. With the Pay Per Click or PPC online advertising method, you can place your ads on any site which chooses to allow Google’s Adsense advertising. This time instead of Google taking all the money if you sponsor a listing on the search engine, Google shares some of the referral fee with the site owner to ‘thank’ them for creating the advertising revenue.

The name really says it all with PPC. As the advertiser you only pay when someone clicks on your advert. You are in control because you can set daily budgets which will not be exceeded and you and can bid to the level you choose – the higher you bid the more exposure your online advertising will receive.

 

Online Advertising Method 3: Writing a Blog to Advertise

With the advent of simple blogging software like Blogger and WordPress the number of blogs has exploded in recent years. While they are easy to set up blogging to any extent is a commitment and if you are looking to use your blog to promote and market your advertising message, you need to be producing high quality content or you’ll fail to attract and retain any regular readers.

There are now specialist blogs in almost every conceivable niche. As a rule of thumb to benefit from this online advertising method you need to be producing quality non-sales content in at least 3 out of 4 posts. Then every 4th post or so you can add a more commercial message but even then this should be carefully targeted and genuinely add value for your readers otherwise you will simply (and correctly) be perceived as trying to sell. Far better to approach the entire endeavour with a problem solving mindset.

One of the best things with a blog is that you can interact with your readers. So ask them what content they want, what answers they need and what they are currently struggling with. Armed with this feedback you can confidently produce targeted relevant content and advertise products which offer solutions to their most pressing needs.

 

Online Advertising Method 4: SEO Backlinks

SEO is warrants a more in depth discussion, but this introduction to effective online advertising methods wouldn’t be complete without a mention of this critical approach.

In a nutshell, the search engines value content which is seen to be valuable according to their rules of quality. One key indicator is the number of other sites which link to your site. The more ‘back links’ you have from other sites the higher the quality perception in the judgement of the Search Engines.

There’s a whole industry sprung up to offer the Business Owner back linking services to help you to rank your site on page 1 of Google. Our advice is to be careful. There are good guys and bad guys out there. So make sure you know what you are getting before you part with any cash.

One crucial concept to be aware of in using SEO or Search Engine Optimization online advertising methods is the variable quality of keyword related back links. That’s right, just when you thought it was complicated enough, it gets worse. You can have high quality back links and low quality back links. The best advertising methods for online SEO advertising have high quality keyword anchored back links from sites classified as having high Page Rank. Page Rank is a Google Concept which ranks websites from 0 to 10 (10 being best) based on Google’s perception of its content quality and trustworthiness.  In this way, new and poor quality site have a Page Rank (or PR) of 0 while the most authoritative sites like Google.com, BBC.co.uk, Harvard.edu, Oxford.ac.uk and .gov sites carry PR 9 or 10. As a rule a single back link from a PR 9 or 10 site will be worth many hundreds of PR 2 or 3 back links.

It’s good to get a mixture but the more high PR back links you get the higher up the Google search results you can expect to be for your keywords. You must make sure the anchor text for your back link contains your keyword or keywords to the search engines can rank you for that word as a key search term. This will give you the best results with this online advertising method.

Online Advertising Method 5: Use Specialist Free Web Advertising Sites

You can also use specialist sites to improve your marketing results from online advertising methods and web advertising.

Take a look at usfreeads.com, scribed.com which is currently very popular with Google and will help with high quality back links (see Advertising Method 4 above).

 

Online Advertising Method 6: Build Websites with LongTail Exact Match Domain Names

This is highly popular right now. It’s been shown that if you can buy a so called ‘exact match’ domain name you can optimise and benefit from significant search traffic.

For example to win with effective online advertising in the mortgage market you might want to buy the exact match domain name: “howmuchmortgagecanIget.com” which is letter for letter what someone searching might type in.

Of course you still need to optimise your site and some categories have more competition than others but this is a technique which can really work for you and without having to spend a huge amount on your online advertising methods.

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