Smartphone Advertising Methods


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Smartphone Advertising Method Game Changer

Just look how McDonald’s have used Smartphone Advertising method in Sweden. They’ve  created a newsworthy interactive ad method breakthrough that has got everyone talking!

“Pick n’ Play” is a new smartphone advertising method that enables consumers to select their favourite McDonald’s item and then play for it LIVE on a giant public interactive billboard screen in the centre of Stockholm, Sweden, using their iPhone or smartphone as their gaming interface.

And because you just login using your smartphone, there’s no need to download an app… thus reducing the barrier to entry into the participation and the fun…

Is it successful? Well I’d say the answer is in how much fun the consumers are having playing the game! You could say that this is the nearest thing to an interactive branding home run!

Take a look at this video to see the smartphone advertising method in action:

Smartphone Advertising Methods can work when they ‘fit’ your Brand

When should you use Smartphone Advertising methods?

Well the answer has to be when it truly fits your brand personality. When your brand is about fun and pleasure – like McDonald’s, this smartphone advertising method genuinely delivers for all.
Perhaps most importantly it shows the Golden Arches are continuing to push boundaries.
And for that reason alone, “I’m lovin’ it.”

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