Mobile Advertising Methods


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One of the latest growth areas in marketing is the explosion of Mobile Advertising Methods.

How can you take advantage of Mobile Advertising Methods?

The earliest forms of mobile advertising were largely based around the use of SMS or text messaging services. While mobile advertising methods have come along way since then, these early days did teach us one important lesson: The critical value of permission marketing or the so-called ‘Opt-in’.

Whether you used a since opt-in or a double opt-in (which usually requires users to click a link in a live email address to confirm their permission is granted) this approach ensures that you are marketing to those who want to receive your message and that you are not spamming.

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Mobile Advertising Techniques

Mobile Advertising Method 1: WAP Banner Ads

While banners may have become old news on websites, on mobiles and smartphones banner advertising is new and it works. This is in its infancy, but if you have time to develop a mobile enabled WAP site it can be an effective if expensive approach.

 

Mobile Advertising Method 2: Ads on Videos

You’ve probably noticed these banner ads which appear on top of your videos on YouTube etc. They are an effective way of targeting your message, but to be fair they are very intrusive so consider this approach with caution.

 

Mobile Advertising Method 3: GPS Enabled Ads

This is where mobile advertising methods come into their own. You are taking advantage of the mobile and enabling consumers to receive timely, geo-specific messages like offers to restaurants in the town in which they’ve just arrived, local hotel information etc. Services like FourSquare will be key in the development of this but they are not alone as Google Local ads and Facebook can also offer similarly beneficial targeting.

 

Mobile Advertising Method 4: Apps and Sponsored Apps

Why not create your own valuable app to convey your mobile advertising message? Or find an associated, complementary app owner and negotiate some ad space within their service.

 

For sure, this area is developing very quickly and new ideas like iAd from Apple and development with geo-locating Tweets from Twitter are helping to speed the change and increase your mobile advertising options.

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